{"id":22491,"date":"2025-04-24T15:02:27","date_gmt":"2025-04-24T13:02:27","guid":{"rendered":"https:\/\/cortelazzi.cz\/?p=22491"},"modified":"2025-06-24T22:17:59","modified_gmt":"2025-06-24T20:17:59","slug":"cortelazzi-e-crai-nuova-partnership-strategica-per-portare-leccellenza-italiana-in-europa-dellest","status":"publish","type":"post","link":"https:\/\/cortelazzi.cz\/cs\/cortelazzi-e-crai-nuova-partnership-strategica-per-portare-leccellenza-italiana-in-europa-dellest\/","title":{"rendered":"Cortelazzi a Crai: nov\u00e9 strategick\u00e9 partnerstv\u00ed, kter\u00e9 p\u0159inese italskou excelenci do v\u00fdchodn\u00ed Evropy"},"content":{"rendered":"\n

Cortelazzi a Crai: nov\u00e9 strategick\u00e9 partnerstv\u00ed, kter\u00e9 p\u0159inese italskou excelenci do v\u00fdchodn\u00ed Evropy<\/h1>\n\n\n\n

Spole\u010dnost Cortelazzi, p\u0159edn\u00ed distributor italsk\u00fdch potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f ve v\u00fdchodn\u00ed Evrop\u011b, podepsala partnerstv\u00ed se zna\u010dkou Crai, historickou italskou zna\u010dkou, s c\u00edlem pos\u00edlit p\u0159\u00edtomnost priv\u00e1tn\u00edch zna\u010dek Crai \u2013 Cuore dell\u2019Isola, La Rosa dei Gusti, Crai a Piaceri Italiani \u2013 na trz\u00edch \u010cesk\u00e9 republiky, Slovenska a Ma\u010farska. Tato dohoda spojuje dv\u011b spole\u010dnosti s v\u00edce ne\u017e 30 lety zku\u0161enost\u00ed v tomto odv\u011btv\u00ed s c\u00edlem pos\u00edlit tradici a kvalitu produkt\u016f Made in Italy ve strategick\u00fdch oblastech.<\/p>\n\n\n\n

Aliance pro roz\u0161\u00ed\u0159en\u00ed italsk\u00e9ho vkusu na zahrani\u010dn\u00edch trz\u00edch<\/strong><\/h2>\n\n\n\n

D\u00edky t\u00e9to spolupr\u00e1ci budou produkty zna\u010dky Crai distribuov\u00e1ny prost\u0159ednictv\u00edm rozv\u011btven\u00e9 s\u00edt\u011b Cortelazzi, kter\u00e1 se py\u0161n\u00ed hlubok\u00fdmi znalostmi mezin\u00e1rodn\u00edch trh\u016f a v pr\u016fb\u011bhu \u010dasu konsolidovanou solidn\u00ed distribu\u010dn\u00ed s\u00edt\u00ed. Produkty budou um\u00edst\u011bny v exkluzivn\u00edch prostor\u00e1ch v prodejn\u00e1ch Cortelazzi s inovativn\u00edmi \u0159e\u0161en\u00edmi pro vystaven\u00ed a speci\u00e1ln\u00edmi kryty, kter\u00e9 zv\u00fd\u0161\u00ed jejich hodnotu a kvalitu a vytvo\u0159\u00ed pro spot\u0159ebitele poutav\u00fd a jedine\u010dn\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed.<\/p>\n\n\n\n

V\u00edcekan\u00e1lov\u00e1 komunikace pro pos\u00edlen\u00ed produkt\u016f Made in Italy<\/strong><\/h3>\n\n\n\n

Pro podporu distribuce vytvo\u0159ili Crai a Cortelazzi detailn\u00ed v\u00edcekan\u00e1lov\u00fd komunika\u010dn\u00ed pl\u00e1n, kter\u00fd zahrnuje vysoce \u00fa\u010dinn\u00e9 venkovn\u00ed kampan\u011b, billboardy ve velk\u00fdch m\u011bstech, rozhlasov\u00e9 spoty, rozs\u00e1hlou distribuci let\u00e1k\u016f a intenzivn\u00ed digit\u00e1ln\u00ed aktivity. B\u011bhem v\u00e1no\u010dn\u00edho obdob\u00ed bude zna\u010dka protagonistou exkluzivn\u00edch do\u010dasn\u00fdch prodejen v Praze a Bratislav\u011b a nab\u00eddne spot\u0159ebitel\u016fm pohlcuj\u00edc\u00ed z\u00e1\u017eitek, d\u00edky kter\u00e9mu zbl\u00edzka objev\u00ed kvalitu a autenticitu specialit Crai.<\/p>\n\n\n\n

N\u011bkter\u00e9 vybran\u00e9 reference se nav\u00edc stanou sou\u010d\u00e1st\u00ed v\u011brnostn\u00edho programu Cortelazzi<\/a>, kter\u00fd bude podporovat testov\u00e1n\u00ed a v\u011brnost nov\u00e9 \u0159ady.<\/p>\n\n\n\n

Spole\u010dn\u00fd z\u00e1vazek k propagaci italsk\u00e9 gastronomick\u00e9 kultury<\/h4>\n\n\n\n

\u201ePartnerstv\u00ed se spole\u010dnost\u00ed Cortelazzi p\u0159edstavuje p\u0159irozen\u00fd krok v expanzn\u00ed strategii skupiny Crai,\u201c \u0159\u00edk\u00e1 Giangiacomo Ibba, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Crai. \u201eNa\u0161li jsme partnera, kter\u00fd sd\u00edl\u00ed na\u0161e hodnoty kvality, autenticity a l\u00e1sky k dan\u00e9mu \u00fazem\u00ed se stejnou v\u00e1\u0161n\u00ed pro propagaci italsk\u00e9 gastronomick\u00e9 kultury. D\u00edky t\u00e9to spolupr\u00e1ci p\u0159in\u00e1\u0161\u00edme excelenci na\u0161\u00ed priv\u00e1tn\u00ed zna\u010dky na nov\u00e9 trhy a posilujeme pouto se spot\u0159ebiteli, kte\u0159\u00ed ji\u017e oce\u0148uj\u00ed tradici a um\u011bn\u00ed dobr\u00e9ho italsk\u00e9ho j\u00eddla.\u201c<\/p>\n\n\n\n

Ernando Cortelazzi, prezident spole\u010dnosti Max Food \u2013 Cortelazzi, zd\u016fraz\u0148uje: \u201eProdukty zna\u010dky Crai dokonale reprezentuj\u00ed podstatu v\u00fdzkumu, tradice a italsk\u00e9 dokonalosti, kterou se ve v\u00fdchodn\u00ed Evrop\u011b sna\u017e\u00edme propagovat ji\u017e po desetilet\u00ed. Tato spolupr\u00e1ce potvrzuje na\u0161i roli jako\u017eto referen\u010dn\u00edho bodu pro italsk\u00fd potravin\u00e1\u0159sk\u00fd sektor v tomto regionu a nab\u00edz\u00ed spot\u0159ebitel\u016fm produkty nejvy\u0161\u0161\u00ed kvality a jedine\u010dn\u00fd z\u00e1\u017eitek z n\u00e1kupu.\u201c<\/p>\n\n\n\n

Sledujte n\u00e1s na soci\u00e1ln\u00edch s\u00edt\u00edch, abyste v\u00e1m neunikly \u017e\u00e1dn\u00e9 novinky:<\/p>\n\n\n\n

Facebook<\/a>
Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cortelazzi a Crai: nov\u00e9 strategick\u00e9 partnerstv\u00ed, kter\u00e9 p\u0159inese italskou excelenci do v\u00fdchodn\u00ed Evropy Spole\u010dnost Cortelazzi, p\u0159edn\u00ed distributor italsk\u00fdch potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f ve v\u00fdchodn\u00ed Evrop\u011b, podepsala partnerstv\u00ed se zna\u010dkou Crai, historickou italskou zna\u010dkou, s c\u00edlem pos\u00edlit p\u0159\u00edtomnost priv\u00e1tn\u00edch zna\u010dek Crai \u2013 Cuore dell\u2019Isola, La Rosa dei Gusti, Crai a Piaceri Italiani \u2013 na trz\u00edch \u010cesk\u00e9 republiky, Slovenska […]<\/p>\n","protected":false},"author":1,"featured_media":22216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[297],"tags":[],"class_list":["post-22491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-cs"],"yoast_head":"\nProdotti italiani in Est Europa con Crai e Cortelazzi | Cortelazzi<\/title>\n<meta name=\"description\" content=\"Cortelazzi ha recentemente accetto la proposta di partnership con Crai, per rafforzare la presenza dei prodotti italiani in Est Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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